Creating a small but mighty brand

Small Parts Department

Small Parts Dept help their clients to tune-up and improve their digital marketing performance, spotting opportunities and solving problems as they go. As they say, ‘we become a small but vital cog in a much bigger success story’. Niki Varde approached BMinc to refresh the Small Parts Dept brand identity and website. The brand needed to bring out the personality of the SPD team as well as the great service they provide. Working closely with Niki we wanted to create a professional look with a bright and cheerful approach. We achieved this by using vivid colour and strong typography, while using quirky images that conveyed traditional values and attention to detail being applied to a digital age. If you ever need great digital marketing this is the team for you

Mike has always been my go-to creative director so when it came to rebranding the business, I knew he just got ‘us’ and was sure he would just get ‘it’. He nailed it of course. He always does.
Niki Varde
Big Cog at the Small Parts Dept.

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