Rebranding an international online community for the food industry

Food Matters

Despite already having a huge audience through their event side of the business, Food Matters wanted to position themselves as thought leaders and create a hub for experts and industry sectors to share knowledge. As Food Matters’ proposition was growing they decided that they needed to rebrand. BMinc were approached by Food Matters to look at the rebrand as well as their new content-driven website, which has podcasts, articles and videos from various sources from around the world. From the beginning we worked very closely with a brand strategist to understand and develop the new propostion. We then met with Food Matters and collaborated with them on delivering a brand that is fast becoming the go-to source of information
for their market.

We worked with BMinc on a rebrand and a new website which has been both a refreshing and rewarding experience. From initial brief to delivery, they took time to get to understand the brand, tone of voice and our digital needs - both from a big picture strategic angle through to understanding and navigating the tiny details. Working with them has been a great experience and we are continuing to do so as we develop our website plans and develop our rebrand strategy. They are attentive, approachable, efficient and deliver on time bringing a wealth of combined experience to our business.
Briony Mansell-Lewis
Managing Director

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