Despite already having a huge audience through their event side of the business, Food Matters wanted to position themselves as thought leaders and create a hub for experts and industry sectors to share knowledge. As Food Matters’ proposition was growing they decided that they needed to rebrand. BMinc were approached by Food Matters to look at the rebrand as well as their new content-driven website, which has podcasts, articles and videos from various sources from around the world. From the beginning we worked very closely with a brand strategist to understand and develop the new propostion. We then met with Food Matters and collaborated with them on delivering a brand that is fast becoming the go-to source of information
for their market.