New brand for a new fragrance

Bias Fragrances

Bias Fragrances are a boutique company that focuses on the classic art of perfumery with intelligent design and modern influences. They asked BMinc to created a new brand that was modern with a nod to the classic. We straight away formed a strong relationship with Bias, we got into the details quickly and what drove them to do what they do. From this we created a brand, an online presence and packaging for their first product, Oblong.

It was an absolute joy to work with Mike on this project. Communication was great from the start, and I was delighted with his understanding of the brief. His creativity and professionalism brought the project to life.
Kate Parrot
Managing Partner

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