Branding // Print // illustration
Working Knowledge is an organisation that helps young people develop employability skills, and to help it achieve that, it needed an appealing brand that would resonate across several audiences.
The identity incorporates a stylised bridge with the two sides coming together at the apex to suggest partnership. The identity also needed to work alongside existing event logos to create a cohesive approach for marketing and the web.
(BM FYI: they are a great organisation and do great work for young people. If you would like to get involved, go to www.workingknowledge.org.uk)