Branding // Print // Illustration // Web design // Photography
A subsidiary of UnitedHealthcare, UnitedHealthcare Global serves over 125 countries and provides 4.6 million people with medical benefits. They launched their new brand in October 2014 and with it, a unique service to provide protection for the employees of organisations around the world.
This branding project is a perfect example of how collaboration between various skilled creatives came together under the BMinc banner. A copywriter, designers, a photographer, Web developers, artworkers and Project Managers all worked together with the VP of Strategy at UHCG, to create a striking brand that would translate across global borders.