Naturya

Naturya

Packaging

Arresting, colourful design was key to achieving brand differentiation in a food sector that is crowded with medicinally-inspired packaging. And above all, the message that Naturya needed to convey to shoppers was that the products are not only healthy, but enjoyable – a natural addition to the daily diet.  The heart shape of the logo was elaborated upon in the packaging, with a colour gradient that suggests energy radiating from the heart. ‘Zingy’ colours were selected to market the product as appetising – a world away from the clinical colours used by existing brands.

Comments are closed.